A MESSAGE FROM MY INNER DEMON:
PAY ME TO WRITE OR ELSE.
In 6th grade science class, I wrote a short story about a young woman plagiarizing an academic paper on the urinary tract from the aptly named, Dr. I.P. Standing.
Through my professional communications work, I continue to bring grounded storytelling skills and slick humour to the masses.
PORTFOLIO
HEINZ
HEINZ
HEINZ
Fun fact: I had never even tried ketchup before landing this Social Copy job 🙈
COPY
HEINZ
HEINZ
An assortment of samples: web, email, digital ads for a grab bag of brands 🪩
RESUME
Copywriter, Social Team - The Kitchen (March 2024 - current)
Create social media content at the speed of culture. Creative ideation, copywriting, directing & producing shoots, project management and community management.
Brands: Heinz US & CA, Pure J.L. Kraft
Copywriter - Believeco, formerly Argyle, now ChangeMakers (June 2023 - Feb 2024)
Creative copywriter working across industries and mediums. I own and develop brand voices, creatively conceptualize campaigns and platforms, and collaborate with designers and creative directors to bring visions to life.
Brands: Cavendish Farms, Peace By Chocolate, Novo Nordisk, RBC, Propeller Brewing, Sponsor Energy, and many more.
Content Coordinator, Creative - Argyle (Aug 2021 - May 2023)
I wrote for digital and traditional media on quick timelines for a range of clients. I led writing for winning proposals and award submissions. I edited, proofread and supported creative ideation for campaigns and branding processes.
Arts and Culture Reporter - The Uniter (Feb 2021 - Sept 2021)
I covered Arts and Culture for The Uniter, Winnipeg's weekly urban journal. I followed the local arts community to find diverse and relevant stories, pitching, writing and publishing two articles per week (and, my pieces were regularly top performing stories on the website).
The Uniter Mousie Awards 2021: Best Art Piece, Best Culture Piece, Rookie of the Year
Skills
French at the intermediate level (B2), Adobe Illustrator, Adobe Audition, Canva, Microsoft suite, SharePoint, Google suite, Sprout Social
I’ll miss the way she dug into her copy. Her ability to chameleon into different brand voices with aplomb. Her willingness to learn, but at the same time, her ability to voice and defend different perspectives that came with her age.
Randal Graham (my CD at Believeco)
Want to work with me or learn more? send me a note :)
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