SOCIAL COPY: Heinz
I create content for Heinz US and Canada TikTok, Instagram and X.
2024 Heinz social achievement in numbers:
- 28% follow growth across IG and TT
- 40% increase in production
- 450% increase in engagement
Content Creator: Bridget MacDonald
STatic
caption: Leave a scream in the comments if you love mustard 🌭
engagement: 10K (organic)
caption: For #NationalDressUpYourPetDay, we’re recreating a Heinz classic 🐾🌭
engagement: 148K (boosted)
caption: You spent 57,575 minutes reminiscing about EZ Squirt
engagement: 2K
caption: fries grow on trees, heinz taps in every home, and ___?🍅🌆
engagements: 56K (boosted)
caption: Heinz box > glove box
engagement: 128K (boosted)
caption: about to tip 57% on this
engagements: 52K (organic)
the packet jacket
A content series that grew out of a DM, and proved once and for all, it had to be Heinz ❤️
When a Heinz super fan named Heinz (yes, that’s his real name) invited us to his wedding, we couldn’t show up empty handed…
So, we partnered with Chicago-based Conceptual Condiment Artist, Ethan Chan, to gift Heinz a “something new” he would never forget: The Heinz Packet Jacket.
STATS
- 2 week project imeline with budget of $2000 and 1000 ketchup packets
- $0 media spend for 100M earned media/impressions and 100M shares 🤯
- Featured in Dieline, NBC, CBS, Little Black Book and more!