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HOOK OPTIONS
RECCO: 17g of protein per serving? You can’t go wrong with this No Egg Easter Casserole
ALTS
Easter just got an upgrade. Try this protein packed, No-Egg Easter Casserole
No eggs, no problem. Try this No-Egg Easter Casserole made with love and ketchup.
RECIPE V/O
Heat bacon and sausage in a skillet.
Mix cottage cheese, milk, cornstarch, mustard and baking powder until blended.
Add your veggies, shredded cheese and mix lightly.
Spoon into a pan and top with cheese.
Feeling fancy? Crush 30 butter crackers, mix with butter, then sprinkle over your dish.
Pop it into a 350-degree oven for 50 minutes.
And serve with ketchup.
Happy Easter!
[note: with a hook, script read ~25 seconds]
SUPERS
Frame 1:
[Headline1]
Option 1: Easy-to-Make Egg-Free Easter Casserole
Option 2: Simple Egg-Free Easter Casserole
[Headline 2]
(details in the description)
Frame 2 – end:
Match to V/O
#2 Top Performer, April 2025
Reels ER: 1.69%
Shares: 59
Share Rate: 0.07%
This video kicked off our new recipe series in a big way. The seasonal significance of easter helped make the casserole feel relevant instead of random. Inspirational language gave viewers a reason to want to make the recipe, and following recipe content best practices helped our debut recipe feel authentic and fitting on social media.
#2 Performer, September 2024
Video ER: 1.5%
VCR (20+sec): 7.8%
This wedding video was a top performer on TikTok. The longform video helped to establish context and leveraged strong attention-grabbing tactics. The opening hook/promise of reveal helped to keep viewer attention.
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