Signed in as:
filler@godaddy.com
the packet jacket
A content series that grew out of a DM, and proved once and for all, it had to be Heinz ❤️
When a Heinz super fan named Heinz (yes, that’s his real name) invited us to his wedding, we couldn’t show up empty handed…
So, we partnered with Chicago-based Conceptual Condiment Artist, Ethan Chan, to gift Heinz a “something new” he would never forget: The Heinz Packet Jacket.
Art Director: Bridget MacDonald
Copywriter: Sarah London
STATS
- 2 week project imeline with budget of $2000 and 1000 ketchup packets
- $0 media spend for 100M earned media/impressions and 100M shares 🤯
- Featured in Yahoo!, Dieline, NBC, CBS, Little Black Book and more.
Win one-of-a-kind packet art!
We followed up the hype and gave away a *very* limited quantity of handcrafted Packet Jacket art pieces by @ethanchanart
