Sarah London

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Sarah London

Sarah London Sarah London Sarah London

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the packet jacket

A content series that grew out of a DM, and proved once and for all, it had to be Heinz ❤️

When a Heinz super fan named Heinz (yes, that’s his real name) invited us to his wedding, we couldn’t show up empty handed…   


So, we partnered with Chicago-based Conceptual Condiment Artist, Ethan Chan, to gift Heinz a “something new” he would never forget: The Heinz Packet Jacket. 

 

STATS

  • 2 week project imeline with budget of $2000 and 1000 ketchup packets
  • $0 media spend for 100M earned media/impressions and 100M shares 🤯
  • Featured in Yahoo!, Dieline, NBC, CBS, Little Black Book and more.

Copyright © 2025 Sarah London - All Rights Reserved.

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