MUSTAAAAARD

When Mustard calls, we answer.

Kendrick Lamar dropped his album GNX on November 22, 2024, and the “TV off” track took the internet by storm thanks in part to producer Mustard’s mid-track tag “MUSTAAAAAAAARD.”

We took this as a literal call, and quickly responded with a cheeky, “You rang?” 😉💛

Technically, this is an Instagram post, in my heart, this is a billboard.

A true example of content at the speed of culture, this post became the perfect "go" piece of a larger go-and-grow campaign with producer, Mustard.

US stats: 6.6k likes | 2.6k shares | 5% ER

CA stats: 142k likes | 18 shares | 7.6% ER

Agency: The Kitchen NA

AD: Bridget MacDonald

CD: Dan Szczepanek

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