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why it works
A subtle T Swift nod and commenting within the first hour helped this comment pop off.
The video talks about drama unfolding at a steak restaurant –where Heinz would be stuck watching the tea spill 👀
WHY IT WORKS
Tapping into fandom crossover with a BookTok reference, early commenting, and a positive take on a negative-ketchup situation helped this comment shine.
WHY IT WORKS
When anyone who is anyone disses artisanal ketchup, Heinz must be LOUD in our agreement.
WHY IT WORKS
In a sea of mean comments I found something real to compliment in a confident tone, helping the comment break through the clutter.